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Like cars, and like doing something with your hands? Tired of working an office job? One of the places where a lot of small entrepreneurs are carving niches for themselves is in the auto body work field. One of the hot beds of this is Detroit, and Detroit auto body shops are a thriving business, largely because of the ability to get spare parts, and because more people in Detroit are holding onto cars until they literally stop running.

You should know that when you start a business, you are going to need a plan. The business plan will cover things like where you’re going to start as well as where the money is going to come from eventually. The Detroit auto body shop won’t start moving unless you make those hypothetical gears turn.

What’s The Market For A Detroit Auto Body Shop?

Detroit is currently the eleventh most populous metro area in the United States, and has a lot of drivers; it’s also suffering from a serious economic crisis, and has some underserved areas for this. Depending on what part of Detroit you set your auto body shop in, there’s going to be plenty of opportunity to find customers and help them get their cars on the road.

As far as business goes, even a Detroit auto body shop, you need to choose the right location. You could have the greatest auto body shop in existence, and if people can’t find you, you won’t be doing any business at all. There are many commercial properties in Detroit right now that are going for rather cheap, so you shouldn’t have any problems finding a decent storefront.

Do an Outreach

Once you’re set up, you need to do outreach. Your business will survive or die based on how much traffic (literal, in this case) you get. Your quality of work is one of the major areas that will build business down the road in the future, through word of mouth sales, and customer referrals, and is the fundamental skill you’re selling.

After that, comes marketing (making sure that people are generally aware of your business) and sales (getting specific customers into the shop for specific services). Marketing can be handled by television and radio ads, as well as bill boards, web sites, and flyers. Watch your marketing budget carefully; most people who go to an auto body shop, regardless of where it is, do so because they’ve been referred to by a friend, or because yours was the first one they saw.

Another very important part of the the whole business is marketing. This is where you advertise your business and let people know what it is that you do. You can do all kinds of ads, from radio, to television, even billboards if you so desire. Additionally, outreach is something that can involve insurance carriers. If you can get an insurance companies to refer their customers to your shop, you have yet another example of word of mouth advertising. Naturally there will be some paperwork to fill out, which can get frustrating after a while, but the extra customers will help your business in ways you could never imagine.

Supply and Competition

The best part about running Detroit auto body shops is that they can obtain the parts for American cars fairly cheap. Probably cheaper than anywhere else in the world. You will additionally be able to get parts from the Original Equipment Manufacturer, which makes for even cheaper parts. Making sure you have a decent line of supplies is a big part of running a Detroit auto body shop.

Nine times out of ten, it’s not good news that brings you to the body shop. However, if you choose a experienced and reputable company, the experience doesn’t have to be awful. Detroit resident Parker Herring writes about his experiences with multiple Detroit Auto Body Specialists. Follow the link to find out what YOU should know before choosing a Detroit Auto Body Specialist.

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