Hyundai has Maytag Quality!
I can’t remember when I saw the first TV commercial depicting the Maytag repairman sitting around wishing someone would call for a repair on their Maytag product without any luck. I’ve always thought it was a fabulous marketing idea for the company and now that it’s lasted decades it’s even more obvious that it’s a successful one!
I ran across a quote recently from a Hyundai spokesperson regarding the costs related to their warranties. Hyundai offers magnificent warranties that stand out in the industry. The spokesperson was asked how the exceptional warranty affects the company and he responded that the costs are lower continue to come in lower than expected.
Considering that the Hyundai warranty offers the best warranty in the business (10 years/100,000 miles powertrain; five years/60,000 miles bumper to bumper; etc.) the fact that their costs are coming in lower than reasonable projections indicates that the Hyundai vehicles on the road today are high quality. So consumers can enjoy the warm and fuzzy feeling that comes with getting great warranty coverage on their new car AND enjoy the additional warm and fuzzy that comes with knowing that they probably won’t need to use it much.
There isn’t a consumer in the entire world who doesn’t appreciate a quality product and there isn’t a successful car manufacturer out there who doesn’t realize this and take it into account. At Hyundai they’ve not only taken it into account, but they’ve done a great job of actually instilling quality throughout their vehicles from design to function.
Hyundai stands out from the proverbial crowd in more ways than just the one (fabulous warranty)…they also offer a great focus on safety that is appreciated by drivers and passengers alike. For instance, Hyundai was the first to install standard Electronic Stability Control (ESC) in a midsize sedan with the 2006 Hyundai Sonata. According to the National Highway Traffic Safety Administration (NHTSA) vehicles with ESC have 35% less single vehicle crashes and 30% fewer single vehicle fatalities.
Carving a niche for themselves in the car industry was something that Hyundai set out to do years ago and they’re still moving and shaking; adding new features and options and better designs to their line up each year. It’s a must in the industry because what the consumers want…they eventually get. Just ask Hyundai, pretty often they’re the ones giving it to them.
