Real Estate Sales Leads
Generating Leads for Realtors continues to be a hot topic. The Internet has now become a highly targeted marketing tool for Realtors as many are no longer cold-calling and/or door knocking. Most Buyers and Sellers choose to “Shop Around” before choosing a Realtor to work with making ‘first impressions’ more important than ever. Many Realtors are now exploring the use of Buyer and Seller friendly websites that are more about the client and less about the Realtor.
Here you will find some useful information on how Realtors can increase their leads. The tips below will help Real Estate Agents not only get more leads, but how to turn those leads into lucrative sales.
Get yourself top placements with Google, Yahoo and MSN search engines!
Most Buyers and Sellers start their searches here and you need to have high ranking websites! This can be accomplished by having separate websites for Buyers and Sellers. As search criteria is different for Buyers than for Sellers, you need to have high ranking websites for both types of clients.
Offer free services with your websites.
Instead of making your website about you, make it about your clients. An example of a free service you could offer is a CMA. You could offer this via an ‘online form’. People looking to sell don’t always like to give out their contact numbers, but usually don’t hesitate to give out their email address.
Don’t forget about your client!
A free daily email of new listings and price adjustments is great, but follow up with personal emails! Don’t forget about them after you have them on your email list.
Website must be user friendly.
If a Seller is searching for a CMA in your area, they don’t want to take time navigating thru a website and end up typing a long email about their home. If they do this, they will likely copy that email and send it to 10 other Realtors in your area. A Seller wants a basic template where they just fill in the fields.
Offer Free tools to your Buyers and Sellers
eBooks for Buyers and Sellers are gaining popularity. If you are the first one to provide them with these valuable tools, why wouldn’t they decide to work with you?
With many Realtors in the same area and/or office offering their all their clients the same tools, the competition has become fierce. Differentiating yourself from your competition and exploring your options will put you a step ahead of your peers. With the Internet having proven itself as being the way of the future for marketing real estate services, you need to make sure you have a strong presence on ‘the net’. You could be the best negotiator in your market but without the right tools to get you exposure, you could also become the best kept secret.
