Conversational Hypnosis Maximizes Sales In Any Economy

by Janie Samms

Among the various successful sales techniques used daily, conversational hypnosis is definitely one of the most interesting. Exactly what is “conversational hypnosis”? And, how can it be used to significantly boost sales for your business?

What is conversational hypnosis? Conversational hypnosis, often referred to as covert hypnosis, is actually a communication style. Some people use conversational hypnosis without knowing that they are using it. People use the communication style for various reasons, but it’s well known as a way that successful sales executives communicate with their clients. By purposely applying conversational hypnosis, the salesperson is able to project their message in a way that encourages the client to agree and cooperate.

Conversational hypnosis actually begins with the technique of starting a conversation that will cause the client to connect to you. This will be the starting point of building a relationship with the client. Once this is done, you can start adding in some meaningful words or body language that can help direct the client’s actions.

Did you know you can relate a message to another person without uttering a word? Conversational hypnosis employs actions and body language, as well as words. For an example, if you’re speaking to a person and want them to notice a picture on the wall, you can simply look at the picture, and most likely the other person will also look over at the picture too. You haven’t said a word, but with slight actions you’ve been successful in getting the person to do exactly what you wanted them to do. Utilizing this type of technique can be beneficial for sales executives.

Another successful method used in conversational hypnosis, that does require the use of words, is known as reverse psychology. With reverse psychology, the speaker asks the other person not to think about something or not to do something. As you know from your own experience, this, of course, makes the person think about what the other person said not to think about! The person has successfully used reverse psychology to get you to think about what he really wanted you to think about. This can be a very effective sales tool.

Another popular sales approach is for the salesperson to plant a direct thought in the mind of the customer. The salesman will use direct language such as, “Think about how nice your floor will look after you’ve waxed it with this floor wax.” The words of the salesman will cause the customer to think positively about the product and the customer’s opinion of the product will change as he thinks only about how shiny the floor will be if he buys and uses this wax.

At one time or another, we have all been influenced by conversational hypnosis. Perhaps your teenager has used the technique to persuade you to buy him a new video game. Or maybe from time to time you’ve made purchases based on subliminal messages in TV ads or in ads you’ve seen on the internet. Often people are persuaded to purchase things from telemarketers on the phone.

If you’re serious about boosting sales figures, you should strongly consider learning and applying conversational hypnosis methods. The simple method of causing the customer to connect with you and see your perspective, rather than their preconceived notions, is very effective and, when mastered to the point of not being detected by customers, can significantly increase sales for you and your company.

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