The Art of Catchy Real Estate Logos
Real estate logos are both an art and a critical component of successful real estate marketing. A successful real estate logo is one that catches attention and garners new business for a real estate company. Following are the results of a survey analyzing the effectiveness of top real estate logos, and why they are so successful.
The Remax logo
Perhaps the most recognizable realty company in the U.S., the Re/Max company, has many logos. What they all have in common, however, is the colors (red
Anyone seeing their logo should have no doubts as to the company name or what its business is. The red, white, and blue colors inspire a sense of trust and patriotism between the customer and Re/max such that people feel they can trust that particular company with all of their real estate needs.
The ERA logo
ERA is a leading residential franchise brokerage network. The ERA logo is also red, blue and white in color giving the feel of patriotism. The top part of the logo is a red house with the blue ERA writing underneath making it simple to see what business ERA is in… Which pretty much makes it a complete knock-off of the Re/Max logo.
Century 21 logo
The Century 21 logo is quite likely the most recognizable of the bunch because it has been used much more often than any other franchises’ logo. It has always featured their version of a house wrapping around their name, but the choice of colors has varied many times over the years. Despite that, the bolded fonts, the layout, and everything else is the same so it has always been a very effective logo.
Coldwell Banker logo
Using more of it’s darkest color than any other logo, Coldwell Banker’s logo is a very solid blue square that is very likely to stand out as the most ‘dense’ ad on a given page. This trick works great when prospects are flipping through a phone book for a realtor. Also, the simpleness of the design is admirable too. There is a subtle, yet eye-catching effect while viewing the letters in the logo because of the high contrast. Overall, Coldwell banker has a very well-thought logo.
Imperium Realty logo
Imperium Realty Inc. also has a catchy logo with the Lion’s head. Most people think that the logo looks really interesting because of the 2 different colors (gray and red), which will stand out from all the blue-based logos of other realty companies. They also feel that text doesn’t look half bad either. But the lion graphic is by far the big standout of the group.
The Weichert Realtor logo
The Weichert Realtor logo is very catchy for people who respond to the color yellow. Weichert is the new name of the Beazley offices in some areas so some people are already familiar with the name.
A very bright yellow road sign with a plain, black, simple font… Some people surveyed said that these signs are “hideous” and others said that they are simply too bright. Sometimes annoying your prospects into buying does work, but typically not for a branding campaign, and definitely not when you need to build trust with your client.
September 23rd, 2008 at 2:44 am
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