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	<title>The Dreadful Marketing Letter &#8211; Creating The Money Machine</title>
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	<description><![CDATA[Marketing letters are about marketing - building awareness of your product or service - not direct sales. It needs to build up awareness in the mind of the reader, and give them a way to express their interest in whatever it is you're selling. The aim here is to be compelling to the customer or reader.]]></description>
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Marketing letters are about marketing - building awareness of your product or service - not direct sales. It needs to build up awareness in the mind of the reader, and give them a way to express their interest in whatever it is you're selling. The aim here is to be ...</description>
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